September 22, 2009

Mr. Sam Goodman, serial entrepreneur, started his first business at eleven years old. After moving to China in 1995, Goodman learned the language, built and sold the ‘World-famous-in-China” chain of cafes; Beijing Sammies, was a Client Partner for the world’s largest executive recruitment firm and a successful negotiator in English and Chinese on the Westinghouse, US-China $5.4 billion, nuclear power plant bid. His latest project, Climate Action, is about helping Chinese Green China.

In "Where East Eats West: The Street-Smarts Guide to Business in China", Goodman uses his unparalleled China experience to boil down the China business basics into fun, easy-to-digest lessons and ready-to-serve actions so you can steer clear of making China-rookie mistakes. While many books have been written for the corporate executive or the bigwig with deep pockets, Where East Eats West is refreshing as it’s written for the little guy who is on-the-ground and in-the-trenches.

Mr. Goodman started his first business at eleven years old. After moving to China in 1995, Goodman learned the language, built and sold the ‘World-famous-in-China” chain of cafes; Beijing Sammies, was a Client Partner for the world’s largest executive recruitment firm and a successful negotiator in English and Chinese on the Westinghouse, US-China $5.4 billion, nuclear power plant bid. His latest project, Climate Action, is about helping Chinese Green China.